Emii Taylor

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About Me

Embracing a rich heritage that is both Japanese and American, I bring a unique perspective to the design industry. With over 8 years of experience, I specialize in creating intuitive, user-centric digital products, blending UI/UX, digital design, and product discovery.

My passion lies in tackling complex design challenges and excelling in collaborative environments. I thrive when working closely with cross-functional teams to develop innovative solutions that align with both product and business objectives.

From crafting visually stunning graphics to optimizing user experiences, I leverage my broad skill set to drive design innovation and deliver impactful results.

Experience

Earbuds | Founding Product Designer

Full-Time
Oct 2021 – Feb 2024

  • Led a full-scale rebranding initiative for a revamped app, which included redesigning the logo, developing a new branding guide, overhauling the website, and launching a series of social media campaigns.
  • Co-directed the complete strategic redesign of the mobile app post-pivot, achieving a 40% increase in user engagement by aligning the product more closely with market needs and improving product-market fit.
  • Co-led the development of a company-wide design system and updated component libraries, which reduced design inconsistencies by 30% and cut down on production times, speeding up project turnaround.
  • Developed 3-4 high-fidelity prototypes per project across 13 projects, notably the ‘Earbot’ AI feature set, resulting in a 50% increase in both daily and monthly user engagement and retention rates.
  • Collaborated closely with engineers, product managers, and marketing teams to integrate seamless design solutions that enhanced brand consistency and communication, reducing cross-departmental misalignments.

TopPlate | Lead Digital Designer / Lead UI UX Designer

Contract
Sep 2021 – Apr 2024

  • Branded the company with a new logo and branding guide, enhancing brand visibility and cohesion.
  • Worked with the lead UI/UX designer to shape the app, later taking on the role to address user problems and enhance user experience.
  • Although marketing isn’t my primary expertise, I was tasked with enhancing user engagement by crafting social media videos, resulting in a 33% increase in average views. This demonstrates my ability to quickly learn and adapt, showing that I am not afraid to step out of my comfort zone.

RevCatch | Senior Digital Designer

Jul 2020 – Feb 2022

  • Designed over 12 logos and redesigned 2, achieving a 93% retention rate of active use, with the majority of these projects completed in less than two weeks.
  • Managed the design and implementation of over 12 websites, increasing traffic by 30%, user engagement by 45%, and customer conversions by 22%.
  • Delivered diverse digital and print design solutions, including social media posts, custom code web elements, and a major article redesign for print.

Freelance | Digital Designer / UI UX Designer

Freelance & Contract
Aug 2017 – Current

  • Crafted and refreshed over 10 logos with an 80% long-term utilization rate, leading to high client satisfaction and repeat business. as evidenced by numerous client returns and referrals.
  • Redesigned and optimized multiple websites, improving user experience and increasing visitor retention by 25%.
  • Produced a variety of marketing and digital materials, including business cards, flyers, product labels, invites, posters, and graphics and videos for web and app deployment, increasing user engagement by 33%.

Insight into my

Comprehensive Skill Set & Expertise

With a comprehensive blend of design skills and proficiency in various tools and technologies, I bring a versatile and impactful approach to every project. My ability to navigate both creative and technical aspects allows me to deliver innovative and effective design solutions.

Design Skills

  • UI/UX Prototyping
  • Wireframing
  • User Flows
  • Visual Design
  • Illustration
  • Branding
  • Responsive Design
  • Design Systems
  • Web Design
  • Print & Publication
  • Usability Testing
  • Iteration
  • Data-Driven Design
  • Journey Mapping
  • Personas
  • Social Media Design

Tools & Technology

Adobe Creative Suite
Web Designer 85%
Figma
Web Designer 95%
HTML / CSS
Web Designer 75%
ChatGPT / AI
Web Designer 80%
SVGator
Web Designer 86%
Rotato
Web Designer 90%
Miro
Web Designer 85%
Zeplin
Web Designer 80%
Play App
Web Designer 76%

Education

Utah Tech University

Bachelors in Science

Computer Information Technology with an emphasis in Digital Design

Featured projects

Innovative Designs &
Case Studies

Discover a selection of projects showcasing my expertise in UI/UX, digital design, and product discovery. With each case study demonstrating my attention to detail, creative problem-solving, and commitment to delivering user-centric solutions.

Thanks for taking the time
to learn about me!