Showcasing Masterpieces: Marlon Holden's Product Page Redesign
The product page doesn't effectively highlight the quality of the photography or blend seamlessly with the website's design, potentially impacting user engagement and sales.
Overview
While at my time working at OLWM under the RevCatch umbrella, I collaborated with a client to revamp his product page, aligning it with the aesthetic and functionality of the rest of their website. The client, known for their meticulous attention to detail, aimed to present their photography pieces in a visually stunning and informative manner.
Objectives & Goals
- Enhance the user experience on the product page, ensuring seamless navigation and accessibility to information.
- Maintain consistency in design aesthetics across the website while giving the product page its unique flair.
- Improve ease of navigation, enabling users to seamlessly transition between different collections.
- Showcase client’s photography products elegantly, highlighting their beauty and intricacies.
- Enhance product visibility and discoverability.
- Improve loading speed and performance of the product page.
Constraints
- The redesign needed to work within the constraints imposed by using iframes.
- Balancing the client’s desire for whitespace with the need to present ample information effectively.
- Ensuring compatibility with various devices and browsers.
- Meeting accessibility standards.
Design Process
Following initial discussions with the client, I began brainstorming and wireframing potential solutions. After several iterations and approval from my manager, I proceeded to develop a high-fidelity prototype. Given the client’s visual orientation, we opted for a high-fidelity design to provide a clear visual representation of the proposed changes.
/Fin
The implementation of the high-fidelity design transformed the product page, providing a dedicated space for each photograph to shine while offering comprehensive information. The transition from a simple lightbox to a fully redesigned page resulted in improved user flow and satisfaction. The client expressed satisfaction with the new design, recognizing its value as an enhancement to their website.
This project underscored the importance of understanding client preferences and catering to their specific needs. This collaboration highlighted the significance of visual representation in conveying design concepts effectively. Moving forward, I aim to continue honing my skills in balancing aesthetic appeal with functional usability to deliver impactful design solutions.
