OLWM to Catch Digital: Logo Rebranding Journey
The company recognized the need for a revitalized identity to stay competitive in the digital marketing space.
Overview
Facing an outdated brand identity, OLWM initiated discussions about rebranding to stay relevant in the rapidly evolving digital marketing landscape. With no established roadmap, the focus was primarily on revitalizing the company’s image through a logo redesign, marking the initial steps in the rebranding journey.
Objectives & Goals
- Refresh the company logo for a modern look.
- Introduce a vibrant color palette.
- Implement a new name: OLWM to Catch Digital.
- Enhance brand recognition and visibility
Constraints
- Limited to a two-week timeframe amidst ongoing projects.
- Absence of a roadmap for the rebranding process, potentially leading to inefficiencies.
- Limited resources for extensive brand overhaul
- Balancing rebranding efforts with core business operations.
Design Process
Talking with stakeholders they discussed the name change and wanted something that was fresh with bold colors, and something that represented the company being the kindling for digital marketing space.
Brainstorming & Sketching
Discussions revolved around the proposed name change and the desire for a modern, energetic aesthetic. Sketches were drafted, envisioning bold designs that captured the essence of the new OLWM being the kindling for digital marketing space.
Vectorization
Promising sketches were meticulously selected for vectorization, while also experimenting a new color palette that reflected the vision
Feedback & Revision
Presenting the designs to management for feedback marked a crucial phase in the design process. Their insights and suggestions guided iterative revisions, refining the logo designs to better align with the new identity.
Final
After a few iterations I was ready to present the logo to the VP, Director, and other stakeholders for their feedback and approval. This process resulted in the selection of this logo as it captured the idea and vision of Catch Digital.
Logo Presentation
/Fin
While the VP, Director, and other stakeholders expressed satisfaction with the redesigned logo, its implementation was limited. Aside from a single Christmas card, competing priorities and the absence of a comprehensive rebranding strategy hindered broader adoption.
Through this project, I gained insights into the importance of strategic planning and prioritization in rebranding efforts. Despite initial enthusiasm, the project’s limited implementation highlighted the need for clear direction and alignment with organizational goals to ensure the success of future branding initiatives.
